Content is king, content is everything. How many times have you heard that? Since the beginning of marketing, this is true. Today we have new jobs being created such as [...]

Games have been around for many years, even in prehistoric years we see evidence of men using games to teach their children how to live. Today, as we have firmware, [...]

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language [...]

Benefits of Gamification in Marketing - Aibo: The incredible AI-based robot that lead to a very powerful engagement tool.

As the G generation starts coming into the workplace and we see remarkable technology improvements, I thought it would be interesting to look at how our lives have evolved.

For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on [...]

Branding is more than a logo and tagline of a company or a product/game. It is the company's promise, the company’s DNA.

  According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand [...]

I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and worked closely with Sony Computer Entertainment (the gaming [...]

When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could [...]

The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, [...]