Online distribution of content (including games)

13 June 2017

Content is king, content is everything. How many times have you heard that? Since the beginning of marketing, this is true. Today we have new jobs being created such as [...]

Archived: Culture & Society | What's up!

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Gamification, advertising and how we can live life in a fun way

29 May 2017

Games have been around for many years, even in prehistoric years we see evidence of men using games to teach their children how to live. Today, as we have firmware, [...]

Archived: Culture & Society | What's up!

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Gamification and medical applications

11 April 2017

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language [...]

Archived: Culture & Society | What's up!

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Engagement and robotics

4 April 2017

The artificially intelligent robot dog also known as AIBO Back in 1993, Sony decided with the help of Docteur Doi to work on artificial intelligence. For 6 years Sony invested a lot [...]

Archived: Culture & Society | What's up!

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Life evolution through technology and games

28 March 2017

As the G generation starts coming into the workplace and we see remarkable technology improvements, I thought it would be interesting to look at how our lives have evolved.

Archived: Culture & Society

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Marketing evolution from mass to personalized and how gamification is part of the evolution

21 March 2017

For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on [...]

Archived: What's up!

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Brand management for companies, products and games

14 March 2017

Branding is more than a logo and tagline of a company or a product/game. It is the company's promise, the company’s DNA.

Archived: Indie Game Marketing

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Engagement Marketing Mechanics and Gamification

7 March 2017

  Crowd engagement Image by  Andrew Fox/Corbis According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the [...]

Archived: Culture & Society | What's up!

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The generations of game consoles throughout time

28 February 2017

I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and worked closely with Sony Computer Entertainment (the gaming [...]

Archived: Culture & Society

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The evolution and convergence of data and how gamification helps the big picture

18 February 2017

When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could [...]

Archived: Culture & Society

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How to use game mechanics to win in business

13 February 2017

The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, [...]

Archived: Indie Game Marketing

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