13 June 2017
Content is king, content is everything. How many times have you heard that? Since the beginning of marketing, this is true. Today we have new jobs being created such as [...]
29 May 2017
Games have been around for many years, even in prehistoric years we see evidence of men using games to teach their children how to live. Today, as we have firmware, [...]
4 April 2017
Benefits of Gamification in Marketing - Aibo: The incredible AI-based robot that lead to a very powerful engagement tool.
Archived: Culture & Society | Indie Game Marketing | What's up!
21 March 2017
For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on [...]
Archived: What's up!
14 March 2017
Branding is more than a logo and tagline of a company or a product/game. It is the company's promise, the company’s DNA.
Archived: Indie Game Marketing
7 March 2017
According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand [...]
18 February 2017
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could [...]