Marketing
The rules of survival are laid out! Read about what marketers, game developers, and PRs are doing to get a game in front of their audiences!
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Digital Marketing: the all mighty savior of Indie games
As a dabbler in the industry and a super enthusiastic game developer, I'm strongly reluctant to believe that indie games are dying. Can we talk about something else? How about…
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How to increase your royalty from 20 cents per unit to $3 a unit using licenses
Something I have managed a number of times in the games industry, over the years, is to bring together a unique license with a distributor and/or publisher with me as…
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Why is Fortnite so Addictive!?
Epic Games' Fortnite has become a monumental success with over 125 million players and releases on just about every platform. Currently raking in over $300 million each month, Fortnite's success…
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How Steam’s Announcement Affects You
Steam can’t really say that a certain game is objectively bad and another is good. That’s just wrong. Leave that kind of judgmental behavior to GOG.
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How You Can Use Accessibility as a Crowd Differentiator
Mark Barlet talks about how you can use accessibility as a crowd differentiator, and the huge market of people with disabilities.
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Why You Should Market Your Stories On How You Created Your Game with Michel Mony
On this episode of the Game Dev Loadout podcast, I interviewed Michel Mony of Cathar Games Inc. He is actually the consultant of past guest Tommy Roekkum. He specializes in product management,…
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Can Indie Developers Rise Above a Saturated Market?
Indie games continue to be extremely popular but the creators behind them are struggling with a saturated market. With AAA titles, other indie games, and even those in-between these two…
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Don’t kickstart your game: kickstart your prototype instead
If you’ve read anything about crowdfunding in the last year, you’ll probably laugh at this. With more than 3000 live projects on Kickstarter and dozens of new ones launching and…
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