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Marketing

The rules of survival are laid out! Read about what marketers, game developers, and PRs are doing to get a game in front of their audiences!

Where have all the good names gone?
2 weeks ago

Where have all the good names gone?

Then you tell a friend about your great name idea and they say “Dude, That’s the name of a movie”.
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Where to Start Mobile Game Development: Complete Guide for Game Dev Newbies
2 months ago

Where to Start Mobile Game Development: Complete Guide for Game Dev Newbies

A journey to success always starts with an idea – and every product idea has to be validated. That’s why you can’t do without a thorough market research.
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1000 followers in 100 days
10 months ago

1000 followers in 100 days

100 days ago I made my game development account on Twitter (@Dev_Smithy). Fast forward to today and I now have 1000 followers. I believe that anyone can get 1000 followers and I am going to tell you exactly how I did it and how you can do it too!
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Brand management for companies, products and games
10 months ago

Brand management for companies, products and games

Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, the company’s DNA.
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How to use game mechanics to win in business
11 months ago

How to use game mechanics to win in business

The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, campaigns are more about prospects/lead collections and social network/ web/ mobile and some print ad (newspaper) campaigns.
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Why No One Wants To Hear About The Game You Just Finished Making
2 years ago

Why No One Wants To Hear About The Game You Just Finished Making

Tweets, blogs, and Reddit posts of “Get it now for free!” and “Play this thing I spent a couple of years making!” got practically no attention. In fact, my self-promotion was mostly met with aversion and annoyance.
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