Are you an indie game developer getting ready to develop & launch your first game? Perhaps you’ve created a few games now and want to get your marketing right? I’m a game music composer (Ninichi) but I also have a background in marketing and am a keen supporter of indie games which is why I’ve put together these 6 top tips to help you market your game successfully…

1. Create a Game Trailer

– to build excitement and anticipation around your game release. Highlight some of the key aspects of your game and think about how to make it compelling to your audience.  What makes your game unique? Why should people play it?

2. Create or update your website

– and dedicate at least a page to your new game. Your website is there to showcase you – your company, who you are, what you’re about and your game. Include screenshots and make the site visually appealing to the eye. Update it regularly to keep your audience up to date.

3. Blog about your game

– to keep your audience informed and to bring your game to life. Build a fan base and loyal following by giving people that extra insight into what you’re up to – the good, the bad and the ugly! By blogging and sharing your development journey with others, you are showing people that you’re a fellow human being. You’ll be surprised at the support that people can offer you if they see you working hard at what you love!

4. Tweet regularly

– with updates on your game development. Share screenshots, example gameplay, concept art and anything else that you can to keep people informed and to get them excited about what you’re doing! Make them feel involved and let them support you as you develop your game.

(See my article on How to Promote Your Game on Twitter, to become more effective at this)

5. Gain support from the indie developer community

– by forming strong lasting relationships with them.  Follow fellow indie game developers on Twitter and other social media networks and indie forums. Try to engage and interact with them. Encourage them where you can and help them as often as you can.  The indie game community is an invaluable source for learning and support throughout your game development process.

6. Gain publicity

– and give your game some good exposure. In order for people to learn about your game and to find out about it, you need to get the game in front of them! You can do this by contacting bloggers, Youtubers, game review sites – and asking them to take a look at your game. The more exposure you can get for your game, the better. The Indiewatch website and my Ninichi blog are both examples of great platforms for introducing your game to fellow game developers and indie gamers.


This article was originally published on Ninichi’s blog, which is part of Ninichi’s game music website and offers insight & advice around game music, indie games, films & gaming channels, as well as the opportunity to work with Ninichi (composer for games, film & media).