Indie Game Marketing

How to get 1000 twitter followers in 100 days

100 days ago I made my game development account on Twitter (@Dev_Smithy). Fast forward to today and I now have 1000 twitter followers. I believe that anyone can get 1000 followers and I am going to tell you exactly how I did it and how you can do it too!

“The average twitter user has 208 followers”

Twitter profile

Your twitter profile is made up of your profile picture, your biography and your cover image. These are the first things people see and are critical in giving a good impression.

Your profile picture should be something simple that people remember. If you are an artist you can use one of your art pieces that represents your style like @KenneyNL. If you are a programmer you can try to use a vector program (like Inkscape) to make something minimalist like I did or you could try to make a small pixel art piece. You could also just use a picture of yourself if you don’t mind that.

Your biography is one of the first things that people read and should clearly state what you do. It is always a good idea to incorporate some humor. Furthermore you can add certain hashtags to increase the change of people finding you. Here are some examples:

“The Official Twitter of #theMeatly. Game developer and #gamedev comics!  Creator of Bendy and the Ink Machine. ;)” ~ @themeatly

“I’m Matthew, a self-employed independent game developer, author, and coffee addict. Major project: @KingfallGame” ~ @TrueVallhalla

“Studying for becoming an engineer and making games at the same time, spare time is an illusion! Also post daily #Motivation”  ~ @Dev_Smithy

For your cover image, I would recommend using a collage of your recent projects, but you can get away with almost anything; as long so you change the default one.

What to tweet and how much

What you tweet is almost as important as how much you tweet. You have to tweet a lot if you want to grow but you can’t annoy your followers by tweeting too much. You will have to find a routine that works for your followers and for you. For myself this can range from 3 to 12 tweets a day depending on the progress and inspiration of that day. When tweeting a lot, applications like “buffer”, which allow you to schedule tweets more evenly through the day/week can help a lot. A quick way to increase the reach of your tweet is by retweeting your own tweet 12 hours later, so more people have a chance of seeing it and interacting with it.

So what do you tweet? This really depends on what you want your twitter account to be, but I would suggest:

The latest developments of your projects (with screenshots and videos if possible)

  • Any funny situation that you encounter while doing game development
  • Retweeting of other developers
  • Your opinions on game related subject
  • Interacting with your twitter followers
  • Complimenting other developers
  • ….

Another important aspect is hashtags; this allows people and bots (automated twitter accounts) to more easily find your tweets and retweet them. I would suggest using the following: #GameDev #IndieDev #screenshotsaturday #GameMaker #unity (or another engine you use) #pixelart #programming #coding #motivation. The first 3 hashtags listed above are especially useful because they have dedicated bots that retweet your tweets which contain these hashtags. This will allow new people to see your tweets and ultimately follow you.

Follow for follow

Twitter is a site where you scratch my back and I scratch yours. This means that when you follow someone you have a big chance of getting a follow back. I would suggest going to a big twitter account and following some of their latest followers. You could just do this mindlessly or you could also read their bio and only follow the interesting ones.

When you think you are following too many people, you can go to your following list and unfollow all of the people that don’t follow you back. Applications like “Crowdfire” can really help with this process. It can show the inactive accounts that you are following, see who unfollowed you, show who doesn’t follow back and suggest fans to follow.

“There are 2 kinds of people on Twitter: those who want more followers and those who are lying” ~ Guy Kawasaki

Buying followers

When you are getting frustrated and you don’t see any improvement, you might turn to desperate measures and just want to buy the followers. However, I would strongly advise against it. The followers you gain are not real people, they won’t like your post, they won’t retweet, they are just there to make the number look bigger.

“Twitter strictly prohibits the purchasing and selling of account interactions on our platform. When you purchase followers, retweets and favorites, you are often purchasing bot (fake) or hacked accounts. Any account caught participating in this behavior will be in violation of the Twitter Rules and may be suspended. ~ Twitter


If you changed the default profile picture and the cover image, filled in your biography. Tweet a few times a day with using some hashtags, follow some new people occasionally and stay away from buying followers then you will be able to reach 1000 twitter followers in no time! But most important of all: keep having fun!


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