Indie Game MarketingBecoming a #Gamedev

2 easy ways to increase your social media engagement

I’ve posted here another short excerpt from the book I’m writing. Social media seems to be the topic of the moment, so here are a few more easy hacks to get people talking. These probably sound familiar, but I can’t say this stuff enough.


Social media marketing basics

There are a few basic tactics you need to know in order to create a good conversation and get your social media audience talking and engaged. These are very easy to implement, and will increase audience engagement.

  1. Call to action!

Marketers are fond of telling people what to do. In social media marketing, it is almost a requirement if you want interaction. You have to specifically tell your audience what you want them to do. We call this a “call to action.” You are calling on your viewers to do something.

Even if you are just showing off some piece of concept art or a new animation on your feed, there are certain changes you can make to your wording so that viewers feel obligated to respond.

Check it out:

Instead of: “Here’s some new concept art. He’s a cyborg ninja dragon!”

Try: “Here’s some new art for our cyborg ninja dragon. Do you like it?”

The first piece is a statement. It says: here’s a thing. If the art is good, people will see it, and perhaps even click the art to get a better look. Leave it at that.

But the second piece actually solicits viewers to respond. When you ask them a question pointblank, even one as simple as Do you like it? they suddenly feel obligated to respond.

This might seem silly, but it works. Time and again.

Some other good examples are:

Comment below and tell me what you like about it.

Should I use this logo or that logo?

Which set of armor looks better?

Another way of accomplishing this is to run a poll on Twitter or Facebook. I try to run a daily poll on Twitter, and they are far more popular than regular posts.

Screen Shot 2016-07-08 at 3.00.14 PM.png
Admittedly not an insanely huge response. And lots of spammy RT bots. But nonetheless, my followers shot up by almost 100 the following day.

Why does the call to action work so well? The answer is our second rule of marketing:

  1. People are lazy.

At least, that’s what I was taught in advertising school. I think it’s probably more accurate to say, “People are busy.” This is especially when you are dealing with other devs. They are far from lazy, but they are too busy to volunteer their free time to tell you how your art looks. But if you ask them, they answer in their minds and it becomes much easier for them to answer on your poll.

Telling viewers how to respond won’t work 100 percent of the time, but it will work much more than not telling them. Don’t just take my word for it. Try it yourself.


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Steven Long

Steve is an IndieWatch O.G. He has long supplied marketing information for the aspiring developer. More recently he has been creating content for retrogaming enthusiasts on his YouTube channel. Find him on Twitter @Longie_long and at Patreon.

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