Learning what brings players to your game and what makes them keep coming back for more can be a tricky task, but a source of valuable knowledge for game development if done right. This is just one of the key aspects that drive the interest of professionals and scholars toward the Games User Research (GUR) field.
How about this scenario?: one day you’re going through a crowdfunding site because you need to spend money on backing for new prospective video game titles. You scroll through the crowdfunding website and see a game that you’ve seen cloned a million times over…