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gamification

Gamification, advertising and how we can live life in a fun way
7 months ago

Gamification, advertising and how we can live life in a fun way

Games have been around for many years, even in prehistoric years we see evidence of men using games to teach their children how to live. Today, as we have firmware, software and many others, we want to introduce Funware.
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Gamification and medical applications
8 months ago

Gamification and medical applications

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language as its customers.
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Life evolution through technology and games
9 months ago

Life evolution through technology and games

As the G generation starts coming into the workplace and we see remarkable technology improvements, I thought it would be interesting to look at how our lives have evolved.
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Marketing evolution from mass to personalized and how gamification is part of the evolution
9 months ago

Marketing evolution from mass to personalized and how gamification is part of the evolution

For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on websites, email campaigns (the least effective in my opinion), social networks, blogs, forums and Google search ensure that you get the right message at the right time.
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Brand management for companies, products and games
9 months ago

Brand management for companies, products and games

Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, the company’s DNA.
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Engagement Marketing Mechanics and Gamification
9 months ago

Engagement Marketing Mechanics and Gamification

 

According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand …
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The evolution and convergence of data and how gamification helps the big picture
10 months ago

The evolution and convergence of data and how gamification helps the big picture

When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could …
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How to use game mechanics to win in business
10 months ago

How to use game mechanics to win in business

The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, campaigns are more about prospects/lead collections and social network/ web/ mobile and some print ad (newspaper) campaigns.
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