Learning what brings players to your game and what makes them keep coming back for more can be a tricky task, but a source of valuable knowledge for game development if done right. This is just one of the key aspects that drive the interest of professionals and scholars toward the Games User Research (GUR) field.
Living the brand and getting your employees to be brand ambassadors:
Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, …