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engagement marketing

Gamification and medical applications
4 months ago

Gamification and medical applications

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language as its customers.
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Engagement and robotics
4 months ago

Engagement and robotics

The artificially intelligent robot dog also known as AIBO

Back in 1993, Sony decided with the help of Docteur Doi to work on artificial intelligence. For 6 years Sony invested …
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Marketing evolution from mass to personalized and how gamification is part of the evolution
5 months ago

Marketing evolution from mass to personalized and how gamification is part of the evolution

For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on websites, email campaigns (the least effective in my opinion), social networks, blogs, forums and Google search ensure that you get the right message at the right time.
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Brand management for companies, products and games
5 months ago

Brand management for companies, products and games

Living the brand and getting your employees to be brand ambassadors:

Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, …
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