Old romans used real lives to learn and extract knowledge. That was called “exemplum” and is not so far from what I am trying to do here. So, in order to learn and maybe teach in the process, I will focus on a real studio. For that reason, similar to the article featuring Aloft Studio, I invited Emiliano Pastorelli, from Hammer&Ravens studio. He is the director of the project and the crew, which means he has been leading the development of Empires in Ruins videogame for five years. That’s not a negligible task. I am sure his experience will be gold to aspiring gamedevs, so here we go!
The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, campaigns are more about prospects/lead collections and social network/ web/ mobile and some print ad (newspaper) campaigns.