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Brand management for companies, products and games
2 months ago

Brand management for companies, products and games

Living the brand and getting your employees to be brand ambassadors:

Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, …
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Engagement Marketing Mechanics and Gamification
2 months ago

Engagement Marketing Mechanics and Gamification

 

According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand …
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Game Dev Articles…..Useful or a Bunch of Steaming Malarkey?
2 months ago

Game Dev Articles…..Useful or a Bunch of Steaming Malarkey?

Are Game Dev articles really what they are? Are some bloggers pissing in your ear while telling you its raining? Read on and find out!
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How to use game mechanics to win in business
2 months ago

How to use game mechanics to win in business

The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, campaigns are more about prospects/lead collections and social network/ web/ mobile and some print ad (newspaper) campaigns.
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