Living the brand and getting your employees to be brand ambassadors:
Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, …
The gamification market is different throughout the world. In the US, you will find a lot of couponing and cross channel uses such as print on everyday products. In Europe, campaigns are more about prospects/lead collections and social network/ web/ mobile and some print ad (newspaper) campaigns.