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Culture & Society

Games are more than just technological artefacts at our disposal. They’re actually changing the way we think, interact and do things. Becuase of games, important changes in education and human behavior have been gaining attention in the last decades by educators, entrepreneurs and the media, in general. In this section, browse articles on this topic and many other aspects tangential to it.

Why fangames could save the game industry
7 months ago

Why fangames could save the game industry

Nothing shows love to your favorite game like making your own fangame to tell a new adventure and even improve on the faults of the original design.
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How comic books became my source of inspiration for making games
8 months ago

How comic books became my source of inspiration for making games

Comic books serve as an endless source of inspiration and material for game making, writing, situations, and characters.
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Gamification and medical applications
8 months ago

Gamification and medical applications

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language as its customers.
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Engagement and robotics
8 months ago

Engagement and robotics

The artificially intelligent robot dog also known as AIBO

Back in 1993, Sony decided with the help of Docteur Doi to work on artificial intelligence. For 6 years Sony invested …
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Life evolution through technology and games
9 months ago

Life evolution through technology and games

As the G generation starts coming into the workplace and we see remarkable technology improvements, I thought it would be interesting to look at how our lives have evolved.
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Engagement Marketing Mechanics and Gamification
9 months ago

Engagement Marketing Mechanics and Gamification

 

According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand …
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The generations of game consoles throughout time
10 months ago

The generations of game consoles throughout time

I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and worked closely with Sony Computer Entertainment (the gaming division). The first Playstation game console and games software were launched a year before I joined and I saw the launch of Playstation 2 and 3. One of my bosses came from there and so I used to be part of the product launches.
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The evolution and convergence of data and how gamification helps the big picture
10 months ago

The evolution and convergence of data and how gamification helps the big picture

When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could …
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