I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and worked closely with Sony Computer Entertainment (the gaming division). The first Playstation game console and games software were launched a year before I joined and I saw the launch of Playstation 2 and 3. One of my bosses came from there and so I used to be part of the product launches.
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to learn better about our prospects, we could …