For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on websites, email campaigns (the least effective in my opinion), social networks, blogs, forums and Google search ensure that you get the right message at the right time.
Living the brand and getting your employees to be brand ambassadors:
Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, …
I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and worked closely with Sony Computer Entertainment (the gaming division). The first Playstation game console and games software were launched a year before I joined and I saw the launch of Playstation 2 and 3. One of my bosses came from there and so I used to be part of the product launches.