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About Nicolas Babin

A rare combination of technology, marketing – gamification & management. Agile & growth hacker mentor & transformer.

Latest Posts | By Nicolas Babin
Online distribution of content (including games)
6 months ago

Online distribution of content (including games)

Content is king, content is everything. How many times have you heard that? Since the beginning of marketing, this is true.

Today we have new jobs being created such as …
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Gamification, advertising and how we can live life in a fun way
7 months ago

Gamification, advertising and how we can live life in a fun way

Games have been around for many years, even in prehistoric years we see evidence of men using games to teach their children how to live. Today, as we have firmware, software and many others, we want to introduce Funware.
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Gamification and medical applications
8 months ago

Gamification and medical applications

The G generation will engage with gaming approach and gaming mechanics in all their activities. If a brand wants to be successful it will have to speak the same language as its customers.
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Engagement and robotics
9 months ago

Engagement and robotics

The artificially intelligent robot dog also known as AIBO

Back in 1993, Sony decided with the help of Docteur Doi to work on artificial intelligence. For 6 years Sony invested …
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Life evolution through technology and games
9 months ago

Life evolution through technology and games

As the G generation starts coming into the workplace and we see remarkable technology improvements, I thought it would be interesting to look at how our lives have evolved.
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Marketing evolution from mass to personalized and how gamification is part of the evolution
9 months ago

Marketing evolution from mass to personalized and how gamification is part of the evolution

For the past 20 years, marketing campaigns have evolved. Thanks to the internet, campaigns are well targeted (most of the time) and messages are well adapted to their crowd. Banners on websites, email campaigns (the least effective in my opinion), social networks, blogs, forums and Google search ensure that you get the right message at the right time.
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Brand management for companies, products and games
9 months ago

Brand management for companies, products and games

Branding is more than a logo and tagline of a company or a product/game. It is the company’s promise, the company’s DNA.
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Engagement Marketing Mechanics and Gamification
9 months ago

Engagement Marketing Mechanics and Gamification

 

Crowd engagement Image by  Andrew Fox/Corbis

According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the …
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